CAPTURE · QUALIFY · FOLLOW UP
Capture and qualify leads automatically
Most enquiries aren't lost because the marketing is bad, but because nobody follows up afterwards. We capture every enquiry from calls, WhatsApp and chat automatically, qualify it, and make sure nobody is forgotten.
Where enquiries disappear day to day
Leads live in five places
A note at reception, an email in someone's inbox, a WhatsApp on a private phone. What isn't in one place doesn't get followed up.
Nobody follows up
Anyone who doesn't buy immediately is rarely contacted again — yet a large share of deals close on the second or third contact.
Every enquiry looks equally important
Without qualification, a price shopper gets as much attention as the customer ready to sign next week.
Nobody knows what works
If the source isn't captured, you can't tell which channel brings customers and which just creates work.
How lead capture works
Every channel ends up in the same system — regardless of who happens to be on duty.
- 1
Captured automatically
Calls, WhatsApp, website chat and forms all create a contact automatically — with source, request and timestamp.
- 2
Qualified, not just sorted
The AI asks the questions your sales team would ask: what's needed, by when, for whom. That produces an assessment of how ready to buy the enquiry is.
- 3
Follow-up without reminders
Anyone who goes quiet gets an automatic, friendly follow-up on the channel they originally used.
- 4
Visible to the whole team
Status, history and next step live in the system. Even during holidays or sickness, the next person is immediately up to speed.
Worth knowing
- Follow-up messages to existing contacts are not a free pass: promotional contact is governed by the consent rules of Section 7 UWG. We build the process so it is verifiable.
- GDPR: data processing agreement, EU hosting, external data protection officer.
- We don't buy address lists or send cold bulk messages — that is legally risky and damages your brand.
- Scoring a lead is a pre-sort, not a decision. Your team still decides who gets the offer.
Frequently asked questions about lead generation
Is this a CRM?
Lead and contact management is part of the Brandmize platform. If you already use a CRM, we usually connect it rather than replace it.
Where do the leads come from?
From your existing channels: calls, WhatsApp, website, Instagram, forms. We make sure none of them leak. Generating additional reach is a matter for ads and content.
How is lead quality assessed?
Based on what was actually said: the request, urgency, budget range and timing. We define the criteria together with you — they aren't fixed defaults.
May I follow up with prospects automatically?
Replying to an active enquiry is unproblematic. As soon as it becomes promotional, consent under Section 7 UWG is required and must be documented. That is exactly what we set up.
Can we see which channel performs best?
Yes. Every enquiry is captured with its source, so you can see where sales-ready contacts come from — and where the effort doesn't pay off.
What about our old contacts?
Existing lists can be imported provided the data protection basis is sound. Without a clean origin we advise against it.
See how many enquiries slip through today
In a free strategy call we go through your channels and show where enquiries are currently getting lost.
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